Cheque Express

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We’re dedicated to fostering an environment where employees can excel, achieving personal, professional, and financial growth through ongoing opportunities and support.

At Cheque Express, you'll elevate your career and impact the lives of those we serve, experiencing meaningful difference firsthand.

We're looking for creative, team-oriented individuals with integrity, intellectual curiosity, and leadership potential to join our team.

Explore our array of highly rewarding career opportunities for your future.

About
Cheque Express

CHEQUE EXPRESS has been serving the greater Atlanta area since 2010. We have evolved to meet our customer’s needs and grow to represent a partner of choice for consumer financial services. Our mission is to be the trusted financial partner of our customers. Providing the services, they need in a responsible and ethical manner and assisting them as they navigate their financial journey.

Marketing Manager - Hispanic Market

Job Description

  • Full Time (40 hours)
  • Must be fluent in English and Spanish
  • Location(s): Duluth, GA

About Cheque Express

CHEQUE EXPRESS has been serving the greater Atlanta area since 2010. We have evolved to meet our customer’s needs and grow to represent a partner of choice for consumer financial services. Our mission is to be the trusted financial partner of our customers. Providing the services, they need in a responsible and ethical manner and assisting them as they navigate their financial journey.

About the role

CHEQUE EXPRESS is looking for a bilingual (English/Spanish) skilled Marketing Manager who will focus on a Hispanic demographic. At CHEQUE EXPRESS, marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company’s changing needs.

Objectives of this role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Candidate requirements

Required Skills and Qualifications

  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills in both languages (English & Spanish)
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM (Customer Relationship Management) tools
  • Data Analytics capabilities on retail customers and driving foot traffic to retail locations
  • Social Media marketing management, SEO a plus
  • Adaptable, personable, and able to work in a team environment
  • Strong attention to detail
  • Creative and innovative thinking
  • Good research and problem-solving skills
  • Ability to work well under pressure
  • Must have reliable transportation to Sugarloaf Area.
  • Ability to pass a background check & authorized to work in US


Preferred Skills and Qualifications

  • Bachelor’s degree (or equivalent) in marketing, business, or related field
  • Proficiency with online marketing and social media strategy
  • Proven success in designing interactive applications and networking platforms
  • Willingness to travel in Georgia
  • Established contacts in media